Rabbit Hole join the Make Believe campaign for Cash For Kids
The Make Believe design iniative has launched with 10 creative agencies from across the city, joining forces to create, donate and exhibit a bespoke piece of artwork based on a selected quote from classical children’s literature.
On Monday (6 November) we marked the beginning of the project, when we attended the launch lunch at Radio Aire, where Lisa Sullivan, manager of the Cash for Kids charity, randomly assigned the chosen quotes to each agency. The design briefs include famous quotes from Alice’s Adventures in Wonderland, The Jungle Book and The Owl and the Pussycat.
Each agency now has just under three weeks to get creative and interpret their quote into a modern day work of art, suitable for poster print and limited edition merchandise. The products will then be created by our print partner Awesome Merchandise and sold in the build up to Christmas to raise money for Cash for Kids.
Cash for Kids is a local charity who help disadvantaged children across Leeds and West Yorkshire from birth until 18 years old. Last year the charity helped over 60,000 children, improving their quality of life with specialist equipment, counselling and beds for children who have fled from abuse or exploitation.
All profits from the Make Believe project will be donated to their Christmas campaign, Mission Christmas, which helps to ensure every child gets a gift on Christmas Day.
We will be officially revealing the designs at a launch exhibition at Victoria Gate shopping Centre in Leeds on 30th November with the artwork on pre-sale from the 1st December with items being delivered by Christmas. We’ll keep you posted over the coming weeks on how you can get your hands on this limited edition merchandise, all for the best possible cause.
The full list of agencies/creatives involved are:
1. Something More
3. Thompson Brand Partners
7. Lee Goater
9. Rabbit Hole
10. TwentySix digital