Big Disco was an ambitious project that brought together thousands of people to party under the world’s LARGEST disco ball. We created an identity and visual language that reflected the bold, fun and inclusive nature of the event.
A copy driven marketing campaign playfully written in the northern England vernacular was launched across major UK cities to promote the event.
Posters were fly posted across Photoautomats placed in the city centre for the event's collaboration with drinks sponsor – Berliner Pilsner.
Disco Street View Web App
This web app centred around a 3D disco ball that you could place anywhere on Google Maps Street View and then share or send to friends.
Images of the event day taken by Tom Joy.
The world's biggest disco ball was created by Leeds based NEWSUBSTANCE.