Their creativity and strategic input over the past four years have enabled us to create a truly remarkable festival”Martin Dickson, Festival Director
Leeds International Festival (LIF) is the UK’s leading metropolitan celebration of new ideas and innovation. The festival invites the world’s leading creators, thought-leaders and pioneers to Leeds to disseminate new ideas and discuss the world of tomorrow.
We have been strategic partners with LIF since its inception in 2017—helping to establish the festival’s direction, brand, and personality. The visual identity is direct, impactful, and deliberately singular in its bold, pink colour scheme. This approach amplifies the festival’s audacious and ambitious vision. It creates a simple framework for dressing (or colouring) the city while the festival is active.
Our implementation of the brand each year is comprehensive, involving the production of printed programmes, websites, social media assets, billboards, posters, signage, and video trailers.